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forward tradition and a little taste of NYC to San Francisco By 1886, this new concept the department store was such a success the brothers were able to move from the Lower East Side to 59th Street and Lexington Avenue. Bloomingdale s, which has been there ever since, soon became affectionately known as Bloomie s. On Thursday, in an event that is the retail equivalent of the opening of the new or the Giants moving to PacBell Park, Bloomingdale s is finally drum roll, please opening in San Francisco. And, in a bit of irony, volume is back this season; instead of hoop skirts, there are oversize sweaters and bubble hem dresses and wide pants, along Moncler Men Pink Black Short Sleeves T-Shirt with skinny jeans. Bloomingdale s is now owned by Federated, which also owns Macy s. The big push to differentiate the two was evident on a recent tour inside the soon to open San Francisco Bloomie s. With its polished black and white checkerboard marble floors (just like 59th Street), pink, black and silver cosmetic cases topped with beveled glass, lacquered black and chrome decor and Sputnik inspired chandeliers upstairs, the 357,740 square foot San Francisco store the West Coast flagship, is the second largest Moncler Discount Outlet Bloomie s in the country. It is also the anchor of the new Westfield Shopping Centre at Fifth and Market a bright, shiny place, evoking the heyday of the 60s and 70s, when , and paid visits to the Manhattan Bloomingdale s. "When you think about it, department stores are kind of like museums," Warhol once said. "We ve pulled out all the stops for San Francisco," said Bloomingdale s new fashion director, , who visited here from New York shortly before the store opened. "We re bringing our 59th Street sensibility here." Jagger won t be here this week, but even without him, the store is throwing itself a 100 day party starting Wednesday, with public and private fetes, trunk shows, special events in nearly every department and general whoop de do. New knitwear by longtime designer will be sold only here and on 59th Street. Biba, the West London label that was at the forefront of the fashion revolution in the 60s and 70s with its floppy hats and mini smock dresses, has been absent from the scene since the mid 70s. It s a risk. Rykiel, the French knitwear designer, has been making versions of her chunky knit black turtlenecks since the 60s. "We think San Francisco is a fashion town, and we re going to try out some new things here," Solomon said. "Since we re in a sweater dressing mood this fall, we re excited about Rykiel, and Biba is very exciting because this is the first collection since the mid 70s. The clothes may evoke the 60s, like paisleys, mini dresses and floppy hats, but Biba wasn t about being a flower child. These are dressy clothes." While the attention will be focused on the new store here during the next few weeks, Nordstrom, the Centre s other anchor store, has also gotten a makeover. It s also easy to forget that there is Moncler Men Stand Collar White T-Shirt Red Blue Stripe a Bloomingdale s in Palo Alto. Even though that popular branch has been around for a decade, to most Bay Area shoppers north of the Peninsula, the Market Street location may be their first experience with this famous department store and this is a greatly expanded, hipper looking version of the Palo Alto branch. To anyone who has ever lived in New York, or even visited, however, Bloomingdale s is as familiar a cultural icon as s and , those "special occasion" places to shop for those who could barely afford to be there (they shopped at Bloomingdale s longtime fashion director, Kal Ruttenstein, who died last year, was one of the industry s most respected visionaries. He often brought in new designers like a then unknown , and staged razzle dazzle special events like an in house "Rent" boutique, because he loved the play. Bloomingdale s held its own for decades until the upstart Barneys came along. With its wonderful windows and cutting edge fashions, it became a destination spot. (Barneys is also heading to San Francisco next year, taking over the old FAO Schwarz space, bringing downtown another step closer to being a real fashion forward center.) But before Barneys got big, Bloomie s was the place to find contemporary trends. If the buyers couldn t find exactly what they wanted, they had it made; it was the first store to create its own in house fashion label. The store was also the first to feature soon to be stars, like , and Norma Kamali. They were early to bring in international names as well, such as , Yves Saint Laurent and Claude Montana. Even if you couldn t afford much, you could still score one of the store s designer shopping bags (in the early 60s, it became the first department store to commission artwork from designers like Michael Vollbracht, for its bags, some of which are now in modern art museums.) Later, in the mid 70s, Bloomie s "Big Brown Bag" logo became its signature. Attention shoppers: The newest Bloomie s bag designed for the opening here is a yellow, black and white plastic bag with a graphic of guys and gals in the latest fall trends that reads, "Fashion Goes West" and "Happening in San Francisco." It s a play on the "Happening in Soho" bag the store did recently. The store is huge, especially the first floor accessories and cosmetics departments. The young contemporary clothes will be on the third floor in a department called , and C ; and plaids, houndstooth, sweater coats and other fall looks by Marc by Marc Jacobs and , among others. Solomon is also bringing in a collection of British influenced clothes: tartan plaid skirts, riding jackets and crisp white shirts by George Sharp for Ellen Tracy. "Very Alexander McQueen," she said. Other interesting brands you ll find on the racks include Viktor Rolfe, the edgy Dutch duo (who will be designing a lower priced line for H in the fall). |